Out of the Blue

I think the concept for this is really interesting. It has bright colours on what looks like recyclable packaging. But the thing that caught my eye the most was the message on each box. It's a series of packaging for a new bloomsbury biscuit range, and the message on the front is pretty much what we all think when debating to eat one or not. It's a querky and cool concept. It has that humour element which relates to the client/customer in a very simple way.
Find out more here.